About Us

A data-driven tech pioneer powering the circular economy

Sustainable solutions for returns, overstocks & liquidations

Our innovative tech spans cross border markets

Find global buyer demand and then source supply

Data analytics driving optimised recoveries

Who we are

stocs is the World’s first cross-border, global circular economy re-commerce marketplace.

Protect brand value, faster recovery, planet-friendly.

#rethinkreverse. Data-rich. Cross border.


To create a world without waste





Surplus retail goods are either sent to landfill or sold off in low value in-country markets that is bad for the planet, profit and brand equity. Our solution rethinks the way the reverse supply chain operates.

Shopping needn’t cost the Earth.


stocs: Software & Technology to Optimise Circular Sustainability.

Our in-house, data-driven tech solution powers a matchmaking service to source supply that meets demand from emerging markets around the globe, helping to reduce $766bn of retail inventory going to landfill.
It protects brand value by selling out of market and delivers a re-commerce solution at speed and scale for buyers and sellers that is also zero waste and carbon negative.

An optimised and sustainable one-stop shop for your reverse supply chain. Let’s talk.

Get in touch today
Cta Texture
Cta Texture Mobile

Our vision

A World where business and the planet both profit

Our mission

Drive zero waste to achieve zero landfill for retail

Our purpose

Grow and optimise the circular economy

Our values

  • Empowering COLLEAGUES to innovate
  • Serving CUSTOMERS value opportunity
  • Supporting CLIENTS with sustainability
  • Benefitting COMMUNITIES with re-use
  • Powering CIRCULARITY to reduce waste
  • Driving PROFIT for the PLANET, leaving it better than we found it


“Value is created for buyers, sellers and investors by building the market place, enhancing yield for sellers, creating value for buyers and by building a technology and data‑driven business that creates a moat for the business and its investors”

Mitchel Lenson

Advisor and Investor

Meet the team

Sheldon Miller

CEO and Founder

Juan Viviani

Chief Commercial Officer

Rob Walker


Martin Done

Director of Brand, Marketing & Media

Akil Mirchandani

Managing Director of MEASA (Middle East, Africa & South Asia) Region

Panagiotis Sidiropoulos

SVP of AI, ML & Data Science

Daniel Ray

SVP of BD and Product

Our Advisors

Will Wells

VC FirstMinute Capital & ex-AI Founder

Venture Partner at firstminute capital, focused exclusively on Climate, AI, AgriFood and Deep Tech. Actively involved in climate tech for 15 years, most recently as the Founder at Hummingbird Technologies ($25m raised, 70 employees, B Corp and 7 patents pending), and which pioneered the measurement and data verification of Regenerative Agriculture from space. Formerly a partner and buyside investor at Highlclere, a $6bn global hedge fund focused on tech and renewables. Completed 30 M&A transactions.

Mohsen Moazani

Founder & MD, Seif Capital

Career of 30+ years in tech and venture capital in Silicon Valley. Currently Chairman of Astrea Acquisition (NASDAQ: ASAX). Founder/CEO of Stanford Business Systems (SBS) – acquired by KSA/Accenture. Part of leadership of Cisco’s Internet Business Solutions in late 90s. Moved to CISCO Emerging Markets, looking after 132 countries, 23 times-zones and a $6 billion P&L – fastest growing division. Co-founder of CNTP, a $300m VC fund: investments included Fiverr, Bina Technologies, DoorDash (IPO).

Mitchel Lenson

Angel Investor & ex-CIO Deutsche Bank

Former Global CIO of Deutsche Bank, managing a headcount of 20,000 and $4bn annual budget for group tech operations. Former European Head of Operations for SG Warburg and Credit Suisse and former senior exec positions with Chase and Bank of America. Awarded Albert Einstein Award for Innovation and Transformation.
Recently a non-Exec for UK Nationwide Building Society and current non-Exec of Currency Cloud.

James Greene

Founder & MD, Sky D Ventures

Thought leader in Silicon Valley and board member of public and private companies. Extensive experience in global financial services, with 21 years at Accenture. Ex- global head of Cisco’s financial services. Worked with over 100 start-up companies from finch, payment tech, big data, blockchain and AI. Founder of Sky D Ventures, advisory to companies in financial markets.

Ben Narasin

General Partner, Tenacity Ventures

Ben Narasin was a venture partner with NEA, where he served on the investment team and worked with portfolio companies including Transfix and Divvy Pay. Prior to NEA, Narasin built a storied career as an entrepreneur and seed investor. Ben founded fashionmall.com and led it to a successful IPO in 1999. Seed investments include Lending Club (NYSE: LC); Check (Intuit); Dropcam (Google); Kabbage (NYSE: AXP).

Alireza Masrour

General Partner, Plug & Play Tech Ventures

Alireza Masrour is General Partner at Plug & Play, where he has led more than 100 investments out of over 20,000 start-ups since 2008, including Kamcord, FiscalNote, Aarki, CreditSesame, HealthPocket (acquired by Health Insurance Innovations) , Matcha (acquired by Apple), PasswordBox (acquired by McAfee/Intel). Prior to Plug & Play, founder and CEO at NekaTel, one of the largest internet airtime distribution networks.


US winter designer coats

A US Department Store client subject to a loss event required liquidation clearance of seasonal designer apparel out of its front‑line North American sales market, to protect their brand equity.

Read our case study

Our pledge to the planet

Zero Waste

Sustainability is at our core - creating a better circular economy will reduce landfill volumes

Carbon negative

We go beyond carbon neutrality by doubling down on all our emissions